The Idea: Everyone's fired up on hockey night. But while players grind through three periods on the ice, fans get friends on the couch and pizza in their hand. So it’s better to be a fan.
The Result: A rebound in sales from the previous quarter, and a reminder to Canadians that the best part of Hockey Night isn’t playing. It’s watching.
OOH
Social
Credit
ACD: Matthew McDonald
ACD: Layton Wu
CW: Shelby Harper
