Insight: Everyone remembers the magic of the Pizza Hut buffet. But today, that experience is hard to find instore. So we brought it back in a way that fits how people live now. Right from home.
Background: The campaign leaned into nostalgia, reviving the unmistakable red roof and the feeling of the classic buffet experience to get more pizza boxes out the door.
OOH
Social
Credit
ACD: Mathew McDonald
ACD: Layton Wu
CW: Shelby Harper
