Insight: When texting many struggle to interpret the tone of the phrase “K.”
Background: The letter “K” is notorious in texting for meaning a thousand different things. Some take it as anger, sadness, or as a quick way to reply.
Idea: We created a font for the letter “K” that allows users to showcase their true emotions and remove the guessing game for the person receiving it.
Credit
Art Director; Jaiden Jackson Fuller
